The company has been at the forefront of the online betting revolution and has become celebrated for its playful, irreverent style and innovative use of social media. For years, it has been Ireland’s leading bookies chain. The company was established in Ireland in 1988 after three local bookmakers joined forces and it quickly built up a nationwide network of high street stores. Paddy Power Betfair is one of the leading online bookmakers in the UK. Want to maximise your PR game like Paddy Power? Book a MediaHQ Demo Now We sat down with Rachael Kane, Head of PR at Paddy Power to discuss their biggest PR stunts and the media coverage it generated to create the ultimate Paddy Power PR Guide.
